PSFK : Gabor Vida on Branded Applications

Gabor Vida gets interviewed at PSFK regarding the topic of Branded Applications:

http://www.psfk.com/2006/12/branded_utility.html



Gab started coining this term over the last year, as he saw our work on the application development and the marketing sides start merging into the same thing.

Branded Utility has been the big topic of discussion on PSFK as of late, and it is awesome to see Gab in there contributing to the discussion.

In our own Flash Platform echo chambers we tend to focus on technology first, but the people from PSFK come from the marketing side. Gab, while being in the know from the Engagement Platform side of things, is really a marketer first. It is profound to see marketers become interested in the Engagement Platform as a way to build brand<>consumer relationships.

The conversations on PSFK are something that our community of technologists should begin to pay more attention to.