A sneak preview of PermissionTV

A few times referred to a project I have been working on called PermissionTV . It is a pretty neat project, and we are starting to get to the point where we can show off some of it's capability.

Update Hollywood

In a nutshell, it is a Rich Internet Application designed to deliver Video content. It is similar to the concept of MTV Overdrive.

Working with NetcableTV, what we wanted to do was deliver a system where any content owner could create their own channel, serve it off their website and have people subscribe.

We have been working on ways to integrate with ad serving networks so that there is an option to provide content for free with ads, or paid, without ads.

More than that, PermissionTV is both a web and desktop application. The desktop application is currently very similar to the web application except you can actually download content, and view it offline, more than that it supports a huge range of video formats, and can play high definition video.( As an aside, the bonus is that the web and desktop version use the exact same binaries).

So, why is this cool? I mean there are alot of people out there in the market like Apple and Google that are building out video solutions for the masses.

PermissionTV is a platform for building an On-Demand channel from your website. More than that, it is totally Flash based, and is extensible. It is designed for content owners to be able to deliver their content in a way that keeps branding in the forefront as opposed to the video wholesale approach of Apple or Google.


All content is marked up using an XML markup language we have created called NCVML. It is a language that allows you to build interactive shows or episodes of video, that can cross reference other video, similar to how HTML works in web browsers.

The interface for PermissionTV leverages CSS along with NCVML to allow an enormous level of UI customization. More than that, there is an Actionscript development kit, that allows you to build custom content panels for the PermissionTV Browser, and Widgets for the PermissionTV Player.

The extensibility actually goes so deep that anyone could develop their own interface template for it if they wanted to do so.

So to get right down to business here, NetCableTV is starting to preview one of the early channels they have designed on the platform. If you are interested in checking it out here is the link:

Update Hollywood

Keep in mind that this is a preview release, we are still working hard on it. Feedback is greatly appreciated, feel free to leave a comment.

It is likely that most people won't understand the scope of the platform when looking at this first channel. When you see other channels that have been created with this, you will be amazed to see just how customizable this thing is right out of the box.